Saturday, November 29, 2008

Twitter: The Gospel in 140 Characters or Less

A few moths ago, a blogger named Brian Baute put forth what he claimed to be the first “Tweet the Gospel” challenge. The idea was to share the gospel message within the confines of the 140 character (That’s characters, not words!) limit of Twitter. In case you are not familiar with Twitter, here is a brief video that will tell you in plain English all you probably want to know about this mini-blog application that has been one of the hottest applications on the net. (Which may mean it is already old news.)












Brian Baute’s idea was to challenge his readers to sharpen their writing skills to set forth the gospel message within the 140 character limit. You can check out some of the responses on Brian’s blog (Click Here) or share some of your own as a comment to this post. In checking Brian’ s responses I was struck by how many different theologies of salvation can be set forth in 140 characters. (Maybe that’s the Lutheran in me. Even in an emergent theology there must be some norms.) I also came to the conclusion that the Bible itself had some pretty good “Tweets” in 140 or less including John 3:16.
“For God so loved the world that He gave His only Son that whoever believes in Him should not perish but have everlasting life” (127)

I’m probably not one who will sign on to Twitter. First, I don’t even keep my cell phone on all the time, let alone feel the need to be in constant contact with my network of friends to ask “What are you doing now?”. Secondly, I really have to work hard to communicate in bites of 140 characters or less. Like a lot of new technology, Twitter may be in today and out tomorrow, but the network theory and emergence theory behind it is something that the church will have to reckon with and make use of in the days to come. Twitter is part of the “Web 2.0” phenomenon that you need to understand if you want to comprehend the emerging “Convergence Culture” that I talk about in other posts. Simply put, when computers first came on the scene, they were productivity machines, replacing other tools like typewriters, adding machines, filing cabinets, telephone directories, etc. With the popularity of the graphic interface and the World Wide Web, we entered Web 1.0, where computers became information machines using applications such as Google and Mapquest to connect us to specific web sites. Web 2.0 refers to the use of computers as the basis of a social network of wikis, blogs and social applications such as Facebook and MySpace as well as a new generation of business and information applications such as Wikipedia, Skype, Craigslist, and del.icio.us which are collaborative, social networks of information sharing and relationships. If you want a short, mindboggling introduction to all of this, check the following video entitled “The Machine is Us/ing Us”. .The implication of network theory and emergence theory for the church is a little too much to be contained in 140 characters, so that will have to wait for another post. In the meantime, ”Tweet” away. Can you communicate the gospel in 140 characters or less? Give it a try.

Missional Church Q & A

A friend in the Texas District, LCMS, Dr. Lou Jander, recently posted a Missional Q & A that is worth sharing. It is printed below. Check out his Missional Voyage blog for other good posts.

Q. What is the difference between a missional church and a church with a mission program?
A. A church with a mission program usually sees mission as one activity alongside many activities of the church – Christian education, worship, acts of service, hospitality and other programs. A missional church focuses all of its activities around its participation in God’s mission in the world. That means, it trains people for discipleship and witness; it worships and practices mutual support before the watching world. A church with a mission sends others to witness on its behalf. A missional church understands that the congregation itself is sent by God to proclaim and to be a sign of the reign of God. Just as God sent Jesus, now Jesus sends the church (Jn..20:21).

Q. Is “missional” a real word?
A. Yes. It may not be in every dictionary. But the Oxford English Dictionary says the word has been around for almost 100 years. Missional is an adjective that describes the way in which we do all of our activities, rather than identifying any one particular activity. Within the last few years, it has come into more common use. To be missional is to align all of the program, function and activities of the church around the mission of God in the world.

Q. Does being a missional church mean starting a lot of new activities? People in our congregation are already so busy.
A. A missional church does not necessarily do more outreach activities. In fact, a missional church may do fewer things better. To be a missional church means to discern how this particular congregation’s calling is aligned with God’s mission in the world. To be a missional church means to orient all of the life of the church around God’s mission.

Tuesday, November 25, 2008

Blessed Thanksgiving

The song below says it well! God has given us all good things. Most of all the gift of His love in Jesus Christ His Son.

Have a Blessed Thanksgiving!

Art Scherer

Sunday, November 23, 2008

Redefining "Normal"

This week as I stood in a boarding line at the airport, a businessman from Chicago engaged me in conversation about the economic crisis and the possibility of an automakers’ bailout. After sharing our mutual concern for a few minutes, he said, “Well, I hope things get back to normal soon.” To which I replied, “I wonder if we will ever again see ‘normal’ as we used to know it. I think we are in the process of redefining what “normal” is. Nobody really knows what that will look like, and so we keep throwing old arguments at new problems and using old models to predict a new future.”

It brought to mind an oft-used quote from Peter Drucker:

"Every few hundred years in western history, there occurs a sharp transition. Within a few short decades, society re-arranges itself: its worldview, its basic values, its society and political structure, its arts, its key institutions. Fifty years later, there is a new world. And the people born then cannot imagine the world in which their grandparents lived and into which their own parents were born. We are currently living in just such a transformation."

And then another, by way of warning, from Eric Hoffer:

"In the times of rapid change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists."

How is the church to respond in this time of change? The Missional Church Project of the Presbyterian Church (USA) is an attempt to help judicatories rethink the direction of the church. Some thoughts are set forth below. (Click here for full article)

“Out of this rapidly changing cultural context and declining church context has emerged what has come to be known as the missional church movement. The missional church movement takes seriously the need to recover the stories of our faith that we find in scripture. Rather than succumbing to the old problem of “theology divides, mission unites”, the missional church movement realizes that any healthy mission is theologically grounded. Belief and behavior cannot be separated. Theology and mission cannot be bifurcated. They are always linked, whether we can see that or not.

The missional church movement takes seriously the sociology of the massive culture shift we are undergoing. A cultural earthquake has rocked the very foundations of our society, and we find ourselves with more questions than answers. The missional church does not quickly discard the questions, or jump on easy answers. It wrestles with each question seriously, in light of scripture and prayer, looking for the new thing that God is doing in our midst.

The missional church movement realizes that we are no longer chaplains to a Christian culture. We must be a missionary people in our own land. Every congregation needs to be cross-cultural missionaries to its own community. We must move from the mindset that the church is a provider of religious services to Christian consumers to the shaper of an apostolic people on a mission to a fallen world. “

Sunday, November 16, 2008

The Church and Starbucks

A friend sent me a video link that touched off some thoughts linking the church and Starbucks:

FIRST, the video link: It’s called “What if Starbucks marketed itself like the church?”
It’s an amusing, but biting, satirical look at how our efforts at “hospitality” (evangelism) may be seen by outsiders. A young couple enters “Starbucks,” simply looking for the refreshment of a “cup of coffee” and is bombarded by a medley of self-serving, corporate-centered tactics. It’s worth watching and discussing on many levels. You may see yourself or your congregation there.

SECOND, it made me pull out my copy of Leonard Sweet’s “The Gospel According to Starbuck’s” once again and read on page 15 how he thinks the word “evangelism,” which has its root in “good news,” has been sullied by its practice in our own nation and our own time. Sweet writes:

“The church has taught evangelism as a meeting of two antagonists—one righteous and right, the other dead wrong. The point of evangelism, according to this school of thought, is to win an argument. Evangelism has also been taught as a spiritual sales pitch, more nuanced perhaps than a religious argument but still relying on high pressure and ultimately committed to closing the deal. And if not an argument or a sales pitch, the gospel is neutered or reduced to an objective, nonrelational exercise in logic. The strategy is to convince others, not to appeal to them.”

Watch the video again for reinforcement of the idea.

Sweet continues:
“Somehow the church lost touch with the meaning of good news. And why wouldn’t Christians lose touch with the heart of the gospel? I’ve never met anyone who was energized by cliché one-liners and subcultural kitsch. But offer people a meaningful, earth-changing mission and then just try to hold them back! The Jesus example of meaning and passion over duty and obligation moves people. Starbucks understands his, and so should the church.”

Sweet’s own model for the church and for evangelism in a postmodern age is his “EPIC” model. It’s a model he probably spells out more fully in his book, “Postmodern Pilgrims,” but which he repeats again here:

• It is Experiential.
• It is Participatory.
• It is Image-rich.
• It is Connective.

THIRD, I remembered an old article in Christianity Today, still available (Click Here)
Entitled “Starbucks Spirituality,” that tells the story of Daniel Hill and his ministry to GenXers at Starbucks. Hill and others describe the approaches (mostly in harmony with Sweet’s “EPIC formula) they find are necessary to reach the current generation and the postmodern mindset.

FOURTH: One of the reasons Starbucks thrived is that it set out to be a lifestyle, not a coffee shop, a life house more than a coffee house. It recognized that people need “third places” in which to thrive, places which are not your office and not your home. Those third places are places where conversation, community and interaction take place. Interestingly enough, Starbucks began to run into trouble when it expanded its business so fast and in so many venues (kiosks, vending machines, airports, etc.) that it ceased to be a “third place” and just a seller of coffee. People discovered they could get their coffee cheaper at Seven-Eleven.
The church needs to be reminded of the importance of “third places” in people’s lives. Clearly the church itself can be such a “third place,” and it is for many. Time and again, when I ask people what they like about their congregation, they say “This is my Christian family. This is the place where I come for love and support and service and growth.”
But the church must recognize that there are other “third places” – like Starbucks or even the corner pub – where the church might be part of the conversation. Perhaps the current generation can show us the way.

And FINALLY: As a Lutheran who is both missional and confessional (I think the two go hand-in-hand.), I find the Experiential, Participatory, Image-rich, Connective (EPIC) formula to be stylistically valuable, but potentially weak in substance. The message one could take is that the approach should work regardless of the “product”, whether that product be coffee or the gospel of Jesus Christ. That doesn’t mean we can’t learn from it, or Starbucks! We need to be in dialog with the culture, but that dialog must always be a prophetic dialog and prophetic dialog ultimately moves beyond a relational formula to a prophetic certainty of “Thus says the Lord.”. At the moment I can’t find the source for the quote below, but it describes “prophetic dialog”.

“Mission must by all means be dialogical, since it is nothing else finally than the participation in the dialogical nature of the triune, missionary God. But it must be prophetic as well, since, at bottom, there can be no real dialogue when truth is not expressed and clearly articulated.”

The challenge, I suppose, is to express prophetic truth in an Experiential, Participatory, Image-rich, Connective way. Classic deconstructive, relativistic Postmodernism has had trouble linking those two strands. So has the kind of Modernism described in Sweet’s first quote above. Perhaps in the emerging constructive, collaborative, dialogical Convergence Culture described in other postings, it may be possible. There the primary role may be neither that of a polemicist, apologist, or even a relationship starter, but the role of a witness. A witness may be both “EPIC” and prophetic..

Monday, November 10, 2008

A Missional Thought on Luther's Birthday -- Nov. 10

“We live on earth only so that we should be a help to other people. Otherwise, it would be best if God would strangle us and let us die as soon as we were baptized and had begun to believe. For this reason, however, he lets us live that we may bring other people also to faith as he has done for us. ... This is part of being a priest, being God’s messenger and having his command to proclaim his Word.”
Luther (Sermons on First Peter, First edition) 1523

If You Build It, Will They Come?

Not necessarily! Just today I passed a large, local mainline church that had a sign on the lawn advertising its “Capital Renovation Program” with the subtitle “Providing a more welcoming and accessible facility,” What it said to me—and I may be misjudging-- is that the church members were getting older and thought it might be a good idea to install elevators in their three-story educational facility and expand the gathering place to replace a rather small and drafty narthex. Will this help them reach out into their community or even attract new people to their church? Who knows!

On the other hand, building programs can provide opportunity for a congregation to reexamine its missional philosophy, vision and strategy. For more on this. See the post “ Building Programs as Missional Opportunities” on my Consecrated Stewards blog. (Click Here)